o accompany Abolish the Forest, a movie he produced in conjunction with illustrator Adam Hayes, Henry Hobson reflected the provocative title with an equally radical solution. Screenprinting with cement on virgin paper stock was the perfect metaphor for concreting over virgin forests. The promotional material comprises a book and poster. The book catalogs the travel journal, research material, and background to the movie and the poem it animates.
The innovative technique was key to the project. By printing with such a destructive medium, Hobson felt he was able to convey perfectly the inherent tension in the title. In this way, medium and message are cleverly combined.
Printing the piece himself, Hobson’s diligent research into the optimum silkscreen method to achieve flexibility, superfine image reproduction, and color matching paid off with an Innovations in Concrete award, sponsored by the British Cement Association.
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