Sai's Design Context Blog Year 1: February 2010

The simple fact of becoming a part of a course with 67 people from 27 different countries became my interest from the first moment at CSM. I have rare chance in life for such communication and exchange. I saw all of us, just as many single universes standing one next to another, as a group of birds on a wire, in a very remarkable way. Moving on in perfect parallel, we have this common interest school but at the same time, the diversity of our backgrounds makes us so contrastive. I wanted to explore how we think, behave, how do we communicate in this new environment. My curiosity is concentrated on the single personality, and on the relationship between us, as well. Getting to know each other better through 1:1 communication or interview was my chosen method. Meeting every single person of my own course for an hour chat, taking photographs of them, is essential for me. This is what makes my process of work engaging and stimulatin "

What are you doing today ??

The web's big question "What are you doing today ? " is incredibly useful for tracking your daily activity.

This is a calendar where you can write your daily "status".

It simply asks the question, "What are you doing Today?"

And you are invited to answer it!

"PARAD" cooperate ID

BUREAU PROEKT PERFORMED THE REBRANDING OF "PARAD" BOUTIQUES. THE ESSENTIAL AIM WAS TO FOCUS THE CORPORATE ID ELEMENTS ON THE FEMALE AUDIENCE, AS "PARAD" HAD TO ABANDON THE MALE PRODUCT LINE. THE VISUAL AESTHETICS OF THE NEW "PARAD" IS BASED ON THE INTRIGUE AND THE PROCESS OF IN SOME WAY PARADOXIC COMMUNICATION. THE LOGO IS DESIGNED AS THE WOMAN LIPS - THE SOURCE OF PASSION AND WISDOM.

BUSINESS CARDS ARE STYLIZED AS PLAYNG CARDS OF "PARAD" SUIT. THE MALE BUSINESS CARDS ARE MARKED WITH THE LETTER "K" (KING) AND THE FEMALE BUSINESS CARDS ARE MARKED WITH THE LETTER "Q" (QUEEN). THE CORPORATE CARDS, WITH THE LIST OF ALL BOUTIQUES, ARE MARKED WITH "A" (ACE). THE "PARAD" LOGO IS PLACED ON OTHER SIDE OF ALL BUSINESS CARDS.