BUREAU PROEKT PERFORMED THE REBRANDING OF "PARAD" BOUTIQUES. THE ESSENTIAL AIM WAS TO FOCUS THE CORPORATE ID ELEMENTS ON THE FEMALE AUDIENCE, AS "PARAD" HAD TO ABANDON THE MALE PRODUCT LINE. THE VISUAL AESTHETICS OF THE NEW "PARAD" IS BASED ON THE INTRIGUE AND THE PROCESS OF IN SOME WAY PARADOXIC COMMUNICATION. THE LOGO IS DESIGNED AS THE WOMAN LIPS - THE SOURCE OF PASSION AND WISDOM.
BUSINESS CARDS ARE STYLIZED AS PLAYNG CARDS OF "PARAD" SUIT. THE MALE BUSINESS CARDS ARE MARKED WITH THE LETTER "K" (KING) AND THE FEMALE BUSINESS CARDS ARE MARKED WITH THE LETTER "Q" (QUEEN). THE CORPORATE CARDS, WITH THE LIST OF ALL BOUTIQUES, ARE MARKED WITH "A" (ACE). THE "PARAD" LOGO IS PLACED ON OTHER SIDE OF ALL BUSINESS CARDS.
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