Brooklyn Fare is a new grocery store located in Brooklyn.They have a simple identity with one typeface, four blocked colours and clever tag lines. I believe that the store is trying to market itself amongst younger more "trendy" people by using these witty texts on their products.
I'm particulary fond of the first image with two take-out cups of coffee. Eventhough there is no direct visual associations but the design contains a metonym associating the products to a certain coffe brand
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