When something small makes a big impressiona new design for business cards to meet cilents need and with growing concerns about the recession, economic and the environment this is what the company came up with.
they created small and undersized business cards with appelaing deisgns and thought provoking lines to interest clients.
I was really interested in the ideas and thought that the majority of the designs were impactful.
There is not much visual leteracy here but I would say that a visual metaphor would be the closest one to use to describe this project. The small business card would represent the clients appreciation and awareness for the enonimic crisis and decreasing the amount of unneccessary resource being used. The size of the card and what they say is a metaphor of one's consciene.
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