Gold is part of an installation series created to expose audiences to a particular idea through the power of typography and demonstrate how it could communicate and represent outside of the usual screen and print based forms.
Gold is a piece that criticizes a very popular fast food company and the huge obesity problem faced in our society. This piece was created by using the popular golden French fries spelling the word gold.
The word gold has different meanings in this, it portrays the main colour of the logo of the company being criticized. Also, the colour used ot descirbe fries (golden)
This is a juxtaposition of words and its context. The word gold is spelt out by pieces of french fries. In this project, the fries are being used as a visuak synedoche ( frieds representing junk food ) and i believe that it can also be a visual metonym
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